Empathy Map
Project: Water Purifier
What does he think and feel?
He would feel like a good human being.
Makes you be part of a community, creeate
stronger bonds with your neighbors.
The good feeling of polluting less.
What does he hear?
What does he see?
The good experience of other
colonies/communities that have used
it.
He sees advertisements in the television.
He sees in store advertising.
Website with information.
He sees that his neighbor has the purifier.
TV news which says about the future
advantages of having a water purifier.
The users can earn money in a long
term.
What does he say and do?
He lives in a community where people spend a lot
of money on water.
He cares about the environment.
He does not know how to install a purifier.
He works a lot and does not have time to install it.
Pain
Expensive
It can be difficult to install
Requires a lot of maintenance
Gain
Eco-friendly, not more bottled
water
Inmediate and constant water
supply
Stop contributing to the explotion of
water supplies
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